This is not in any way sports "journalism," but still.
This morning, on Colin Cowherd's ESPN radio show, around maybe like 9:00, he says something like:"You've heard of YouTube? It's time for a new segment on our show. This is: MeTube."
Then there were some weird sound effects, like a computer or some machine whirring and buzzing, and an announcer said like "MeTube, With Colin Cowherd!"
And I am thinking, okay, what's this going to be? I was guessing: some kind of thing where he says, "During the Nuggets game last night, Carmelo Anthony pulled the craziest dunk I have ever seen...here's the way it sounded on Nuggets radio..." and then they would play the radio clip.
After the intro, Cowherd says (again, paraphrasing):"Tonight, on the Encore channel. "The Aviator." Movie about Howards Hughes...America's first billionaire. Well, one of America's first billionaires. It's about 2 hours and 30 minutes long. Good movie. "The Aviator. Tonight at...7:00 PM Eastern on Encore."
And then the sound effects thing played: "This is MeTube! With Colin Cowherd."
If this was a bit, it was hilarious, and I would like to congratulate him. But I don't think it was. I think he was just sincerely recommending that we watch "The Aviator" tonight.
Any other ideas as to what this was? Why is it this huge wind-up involving "MeTube" and not just, "Hey -- watch 'The Aviator' tonight"? Did anyone else hear it? I'm genuinely curious.
Labels: colin cowherd