This is not in any way sports "journalism," but still.
This morning, on Colin Cowherd's ESPN radio show,  around maybe like 9:00, he says something like:
"You've heard of YouTube?  It's time for a new segment on our show.  This is: MeTube."Then there were some weird sound effects, like a computer or some machine whirring and buzzing, and an announcer said like "MeTube, With Colin Cowherd!"
And I am thinking, okay, what's this going to be? I was guessing: some kind of thing where he says, "During the Nuggets game last night, Carmelo Anthony pulled the craziest dunk I have ever seen...here's the way it sounded on Nuggets radio..." and then they would play the radio clip.
But no.
After the intro, Cowherd says (again, paraphrasing):
"Tonight, on the Encore channel.  "The Aviator."  Movie about Howards Hughes...America's first billionaire.  Well, one of America's first billionaires.  It's about 2 hours and 30 minutes long.  Good movie.  "The Aviator.  Tonight at...7:00 PM Eastern on Encore."And then the sound effects thing played: "This is MeTube!  With Colin Cowherd."
If this was a bit, it was hilarious, and I would like to congratulate him.  But I don't think it was.  I think he was just sincerely recommending that we watch "The Aviator" tonight.
Any other ideas as to what this was?  Why is it this huge wind-up involving "MeTube" and not just, "Hey -- watch 'The Aviator' tonight"?  Did anyone else hear it?  I'm genuinely curious.
Labels: colin cowherd